citizenM
Objective: To use out-of-home advertising to remind people that less is more with citzenM.
Insight: Travelers spend most of their time outside their hotel room exploring the city.
Approach: More hotel room than you need is a waste of money. citizenM offers
you just the right amount of room for what you need when you travel.
Out of home
Commercial
Being overwhelmed and over served is never good, so why choose a giant hotel suite
when you’re only there to sleep? Cue the cozy citizenM rooms. Save on space. Save on cash.
Experiential
A global event where we underscore that too much is not a good thing
with an extra high basketball hoop. Make a free throw. Win prizes.
Copywriter: Lauren Bingham