Fanta
Objective: Keep kids as loyal customers into their teen years and beyond.
Approach: Show teens that Fanta is cool and supportive by prioritizing teens’ mental health.
Execution: Fanta teams up with Headspace to dispel the stigma of asking for help with handling stress,
emotions and building better mental health skills.
"Venting" machines
Experiential vending machines placed at events, malls, schools and campuses don’t just dispense soda, they allow teens to access their headspace and share what’s on their mind. Everyone feels their mood lift after a rant and a free soda.
Prompts on animated screens allow the user to take a break from holding all their emotion in as they let loose and vent.
Soda labels
New package design reflects different moods that connect Gen Z to their emotions. Scan the can to access Headspace content for teens like meditations, pep talks from therapists, and classical music for studying.
Social Media
The Drip social media destination connects Fanta and Headspace to teens. A mix of posts, animations and short videos about what’s in, what’s out, and bite-sized mental health hacks
Wall murals
Fanta x Headspace will sponsor murals near high schools to help teens better their community as they collaborate with their peers and express their emotions. Local bands and free soda make going to these events a must.
Copywriter: Lauren Bingham