Glossier
Brand message: Beauty is about celebrating freedom of expression, individuality, and having fun
Challenge: Create a campaign promoting Glossier as a safe, inclusive environment for anyone
of all ages and genders to explore the freedom of self expression and identity
Approach: “Beauty for You” campaign that allows everyone to define what beauty is to them
Game of Beauty
A promotional game with samples of Glossier products and matching action cards that encourages our audience to be excited to discover their beauty and confidence not just alone, but also with friends.
Interactive display
Make This Beautiful: By asking people to define beauty on the screen,
it allows them to write and share their idea of beauty with others
Social Media
Glossier invites anyone to create a TikTok or Reel of moments in life where they felt most beautiful.
VO: Expressing our true selves in each kaleidoscopic moment of life makes us feel most beautiful.
What is beauty for you?
Copywriter: Riley Rudy